ARCADIA CHOCOLATE - Brand Illustration, Package Design
Each package visualizes the chocolate flavors through color palette and symbolic imagery. With 80% cacao, Lush Woodlands is the richest out of the three. Its packaging features an untamed forest with greenery extending beyond its borders to symbolize the chocolate's strength and depth. The packaging for Enchanted Forest transports you to a magical landscape to express its unique blend of cinnamon, chili pepper, and pistachio syrup. In contrast, a vibrant color palette combined with imagery of flowers and oranges is used for Tangerine Blossom to showcase its bold and refreshing blend of citrus and rose syrup.
PACKAGING DESIGN
Select works for Gourmet Home Products
Earth Things First (ETF) Campaign - Advertising, Animation
Animation and various assets for FIT’s ETF Campaign in collaboration with Membit. The focus of ETF was to promote sustainability and climate awareness through augmented reality, in which Membit app users can see virtual flowers and statues throughout FIT’s campus. The campaign was developed over a 8 month period, and was presented at FIT’s 2023 Sustainability Conference, in which it successfully gained traction and was featured in Women’s Wear Daily (2023). Read more about the initiative here.
Magnolia Jewelers - Print and Production
The client commissioned two designs to cater to different age groups. Graphics were made for print on the retailer’s store shopping bags and umbrellas in celebration of Chinese New Year 2024, the year of the Wood Dragon.
